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FTC

A person at a shop counter holding a phone up to a laptop screen, comparing a news headline against the original source document open beside it.

Questions

How Can I Tell If an AI News Story or Claim Is Accurate?

There is no app that grades an AI claim true or false. The reliable check is tracing it back to the original document and reading the date on it.

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A kitchen table set up as a makeshift office with a laptop, a stack of paperwork, and a calendar showing a single day circled.

Questions

Can I Actually Launch an AI Side Hustle in One Day?

The paperwork for a side business can genuinely happen in a day. Getting paid, and proving any income claim a course makes, usually takes longer.

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A small business owner at a laptop looking warily at an urgent countdown banner on the screen.

Questions

Is the 'Adopt AI Now or Get Left Behind' Pitch a Sales Tactic?

The FTC has already taken action against companies that used fear and urgency to sell AI tools and courses. Here's what to check before paying.

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A storefront window with a hand-painted sign being checked against a clipboard list by the shop owner.

Questions

Can I Say My Business Is 'AI-Powered' Without Proof It Works?

The FTC has brought enforcement actions over exaggerated AI marketing claims. Here is what its own guidance says counts as proof.

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A laptop on a kitchen table showing a simple storefront page, with a stack of unopened mail marked urgent sitting beside it.

Questions

Can I Really Make Money With AI, Starting From Scratch?

AI tools can cut costs for a new business, but 'guaranteed income' pitches are the exact claim the FTC has already taken action against.

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A laptop on a shop counter showing a paused video of a smiling AI-generated customer testimonial next to a small stack of real printed customer photos.

Questions

Can I Use an AI-Generated Customer Testimonial in My Marketing Video?

The FTC's rule against fake reviews and testimonials covers AI-generated customer stories too, and it applies no matter how small the business.

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