Topic

Marketing Claims

A small business owner at a laptop looking warily at an urgent countdown banner on the screen.

QuestionsOctober 3, 2026

Is the 'Adopt AI Now or Get Left Behind' Pitch a Sales Tactic?

The FTC has already taken action against companies that used fear and urgency to sell AI tools and courses. Here's what to check before paying.

A small business owner at a counter reading a printed stack of customer reviews next to a laptop showing a summarized list of themes.

QuestionsSeptember 29, 2026

Can AI Tell Me What My Customers Actually Want?

AI can summarize patterns in feedback you already have, but it cannot survey customers who haven't spoken and shouldn't be presented as market research on its own.